The first mass market mobile commerce service in India


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IN India

In development

About the project Edit

Through ngPay consumers - anywhere in India, using entry-level handsets, on any telecom network - can bank, pay bills, book tickets, make donations, shop, order food, and more - easily and securely - from a single place on their mobile handsets. Consumers can complete services with 45+ businesses across 9 sectors. Consumers simply download a small application into their handset and complete a 3 step registration process (takes 1-2 minutes) before using ngPay. During registration, they will select a unique 6 digit passwd that is used for all transactions.

In what ways is this project unique and creative? Edit

JiGrahak has come up with "ngpay", India's first and fastest growing end-to-end mass market mobile commerce service. With the growing mobile penetration, m-commerce is taking shape and consumers are being tapped for being served services including transactional. ngPay is one of such start-up which has put in faith in the possibility of integration of mobile, reach, services, payment and transactions, including ATM like experience.

What is the social value of this project? Edit

ngPay provides end-to-end multi-level security that has been certified by security firms and financial institutions. Like an ATM card, users can complete transactions when the passwd is coupled with the corresponding handset. If handset is lost, a transaction cannot be completed. The ngPay user experience is easy, fast and secure. The mobile channel offers reach and convenience for completing electronic transactions that the PC has not been able to match till todays time. Consumers can complete end-to-end transactions easily and securely from their mobile handset with businesses like travel, banking, entertainment, shopping, charity etc.

What is the potential of this project to expand and develop? Edit

Manthan Award South Asia 2008 > Award Winners, E-Business
today ngpay is the fastest growing end-to-end mobile commerce service in India. It has over a million users across the length and breadth of the country, and adds thousands more every single day. In fact, someone in India uses ngpay every 0.5 second.ngpay has gone on to become the largest mobile channel for Indian Railways, many of India's multiplex chains, airlines, bus services, hotels and retailers. Not surprising, since it is the most convenient way to buy travel and movie tickets or shop, gift, bank and more. With its easy-to-use interface, you can shop across hundreds of stores - easily and securely - with just a few clicks on the mobile phone. What's more, you do not need an advanced or expensive phone to be able to use ngpay. It works across almost all phones; and across all mobile networks.
So, while others are busy taking the shopper to the mall, ngpay is taking the mall to shoppers, no matter where they are.

What was the triggering factor of this project? Edit

Launched in February 2008.

What is the business model of this project? Edit

ngpay, India's largest mall on mobile, is a venture by JiGrahak Mobility Solutions (P) Ltd.

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