Palestyle : Social fashion brand to help Palestine | Innovafrica
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Palestyle

Social fashion brand to help Palestine
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Dubai
AE United Arab Emirates
Web http://www.palestyle.com/
Maturity

Mature

About the project Edit

Palestyle is one of region's leading social fashion lines based in Dubai

Each piece of the collection is inspired by the beauty of the Arabic Heritage from Calligraphy to Hand Made Palestinian Embroidery to Cultural Inspirations.

Themes

In what ways is this project unique and creative? Edit

Palestyle is a fashion brand that promotes Arabic cultural while having a social impact in Palestine.

What is the social value of this project? Edit

Palestyle aims to improve refugee life. It empowers Palestinian refugee women in camps of Lebanon and Jordan by providing them with job opportunities that leverage their embroidery skills; thus generating income and a sense of achievement. The project is Palestyling their hand made embroidery and distributing them among more stores around the world. More than 400 women were helped already.

In addition, a percentage of company's sales goes to social projects that support the refugee women and their families.

What is the potential of this project to expand and develop? Edit

In only two years, Palestyle expanded in high end retailers such as Bloomingdales-Dubai, Al Salam Stores UAE, and the British Museum-London.

What was the triggering factor of this project? Edit

What is the business model of this project? Edit

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